Data Visualization

  • Data visualization is the process of abstracting data to provide a visual data representation that enhances the user’s ability to comprehend the meaning of the data

    • The goal is to allow the user to quickly and efficiently see the data’s big picture by identifying trends, patterns, and relationships

  • The Need for Data Visualization

    • The ability to zoom in and out, drill down and up, filter, etc. is one of the many advantages of current breed of data visualization tools

    • Another advantage of data visualization is that it makes it easier to understand data—in particular, large amounts of data

The Science of Data Visualization

  • Data visualization has its roots in cognitive sciences, which is the study of how the human brain receives, interprets, organizes, and processes information

  • Data visualization can be used to explore and discover data insights by applying:

    • Pattern recognition, spatial awareness, and aesthetics

Understanding the Data - In general, there are two types of data:

  • Qualitative: describes qualities of the data

  • Quantitative: describes numeric facts or measures of the data