The Need for Data Analysis

Organizations tend to grow and prosper as they gain a better understanding of their environment

• Managers need to evaluate how the business is doing by tracking daily transactions and analyzing company data

Organizations are always looking for a competitive advantage through product development, market positioning, sales promotions, and customer service

Companies and software vendors addressed these multilevel decision support needs by creating autonomous applications for particular groups of users

• This more comprehensive and integrated decision support framework within organizations became known as business intelligence